We are looking for a PPC Executive to plan, execute, and optimize paid advertising campaigns across search engines and social media platforms. The ideal candidate should have experience managing PPC campaigns, analyzing performance metrics, and maximizing return on investment (ROI).
Key Responsibilities
Create, manage, and optimize PPC campaigns on Google Ads, Bing Ads, and social media platforms.
Conduct keyword research and competitor analysis.
Monitor campaign performance and make data\-driven optimization decisions.
Manage budgets and bidding strategies to achieve campaign objectives.
Track, analyze, and report campaign performance using analytics tools.
Improve click\-through rates (CTR), conversion rates, and overall ROI.
Develop ad copies, landing page recommendations, and A/B testing strategies.
Stay updated with industry trends, platform updates, and best practices.
Requirements
Bachelor's degree in Marketing, Business, or a related field.
1\-2 years of experience in PPC campaign management.
Hands\-on experience with Google Ads, Google Analytics, and Meta Ads.
Strong analytical and problem\-solving skills.
Knowledge of keyword research and bid management tools.