Digital Marketing Manager

• *JOB ROLE:**

We are looking for an experienced and result\-driven Digital Marketing Director to join our awesome marketing team!

As a Digital Marketing Manager at our company, you will be responsible for setting up, implementing, and managing the overall company's digital marketing strategy. We are expecting you to have experience and a big passion for digital technologies and various digital marketing channels.

• *KEY SKILLS AND RESPONSIBILITIES:**

• Handling strategic online initiatives
• Leading marketing campaigns from the idea stage through to their execution and implementation
• Monitoring and evaluating online media campaigns to keep them fresh and effective
• Directing the hiring of marketing and promotions staff and supervising their work
• Negotiating advertising contracts
• Working with other department heads and staff to discuss plans and marketing strategies
• Staying current with emerging opportunities in the digital marketing world
• Developing and implementing comprehensive digital marketing programs across all digital channels including web, SEO/SEM, database marketing, email, social media and display advertising campaigns, in line with brand plans and business priorities
• Working with content marketing and design teams to create suitable content for each stage of a customer’s digital journey
• Reviewing and optimizing the design and content of all online assets including the company website and social media pages
• Planning and controlling of the digital marketing budget and spend by allocating budgets to different channels.

• *QUALIFICATION:**

• Master’s degree in marketing or related field required
• 3\-5 years of experience in digital marketing and advertising
• Minimum 2 years in EdTech Industry
• Well\-versed in the use of social media as a marketing tool
• Understands website metrics and best practices
• Experience with search engine optimization, lead generation, and email marketing
• Able to work with colleagues at all levels to develop marketing goals and evaluate results
• Excellent written \& verbal communication skills
• Proficient in Marketing Research and Statistical Analysis
• Availability to Work at Office

Job Types: Permanent, Full\-time

Pay: ₹35,000\.00 \- ₹40,000\.00 per month

Ability to commute/relocate

• Malappuram, Kerala: Reliably commute or willing to relocate with an employer\-provided relocation package (Required)

Education

• Master's (Preferred)

Experience

• EdTech Industry: 2 years (Preferred)
• Digital Marketing: 3 years (Preferred)