Digital Marketing Specialist

Job description

• *Job Title: Digital Marketing Executive (Performance Marketing)**

• *Location: Pune (On\-site)**

• *Experience: 1–3 Years**

• *Company: Glassberry IT Solutions Pvt. Ltd.**

• *Job Overview:** We are looking for a performance\-driven Digital Marketing Executive who specializes in running and optimizing paid campaigns across Google and social media platforms. The ideal candidate should be data\-driven, creative, and focused on generating high\-quality leads and maximizing ROI for clients.

• *Key Responsibilities:**

● Plan, create, and manage paid campaigns on Google Ads (Search, Display, YouTube)

● Execute and optimize campaigns on Meta Ads (Facebook \& Instagram), and other platforms like LinkedIn Ads if required

● Conduct keyword research, audience targeting, and competitor analysis

● Continuously optimize campaigns to improve CTR, CPC, CPL, and ROAS

● Create compelling ad copies and coordinate with designers for creatives

● Set up conversion tracking, pixels, and analytics tools

● Monitor campaign performance and prepare detailed reports

● A/B test ads, landing pages, and targeting strategies

● Manage budgets efficiently to maximize results

● Stay updated with the latest trends, tools, and algorithm changes

• *Required Skills:**

● Hands\-on experience with Google Ads and Meta Ads Manager

● Strong understanding of performance marketing metrics (CPC, CPA, ROAS, CTR)

● Experience in lead generation and conversion\-focused campaigns

● Knowledge of Google Analytics, Tag Manager, and tracking setup

● Ability to analyze data and make strategic decisions

● Good copywriting skills for ads

● Basic understanding of funnels and landing page optimization

• *Preferred Qualifications:**

● Bachelor’s degree in Marketing, Business, or related field

● Google Ads / Meta Blueprint certifications (preferred)

● Experience in a digital marketing agency environment

• *What We Offer:**

● Work with diverse clients across industries

● High\-growth environment with real performance exposure

● Opportunity to scale campaigns with bigger budgets

● Learning\-driven culture with room for experimentation Key KPIs (Performance Expectations)

● Cost Per Lead (CPL) optimization

● Return on Ad Spend (ROAS)

● Conversion Rate improvement

● Lead Quality \& Volume

● Campaign scaling efficiency

Pay: ₹10,056\.68 \- ₹30,000\.00 per month

Work Location: In person