General Manager

General Manager – Overseas Education

• *Company:** Afresh Study Abroad
• *Work Location:** Head Office, with travel as required

About Afresh Study Abroad

Afresh Study Abroad is part of a growing organisation focused on education, international admissions, career development, and related services. We help students explore global education opportunities through personalised guidance, institutional partnerships, and comprehensive admission support.

We are looking for an experienced and result\-oriented **General Manager** to lead our Overseas Education Division, drive business growth, strengthen strategic partnerships, and oversee sales, marketing, operations, and team performance.

Job Summary

The General Manager will be responsible for developing and executing business strategies, achieving revenue targets, expanding B2B partnerships, and ensuring the effective functioning of all departments under the division. The ideal candidate should possess strong leadership, business development, analytical, and team management skills, with the ability to drive measurable business results.

Key Responsibilities

• *1\. Business Strategy \& Sales Management**

• Develop and implement monthly, quarterly, and annual business plans to achieve revenue and growth targets.
• Monitor sales performance, conversion rates, and lead management across teams.
• Maintain a minimum target conversion ratio of 40%.
• Identify new business opportunities, markets, and revenue streams.
• Ensure effective cross\-selling and upselling of allied services.
• Prepare and submit weekly and monthly performance reports to senior management.

• *2\. Business Development \& B2B Partnerships**

• Build and maintain strategic relationships with universities, colleges, education agents, institutions, and other business partners.
• Lead partnership negotiations and oversee agreements, MoUs, and related documentation.
• Identify and introduce new products and services to expand the business portfolio.
• Ensure effective product training for internal teams and external partners.
• Monitor partner performance and ensure the successful promotion and sale of acquired products.

• *3\. Marketing \& Brand Development**

• Develop and oversee marketing strategies, campaign budgets, and monthly marketing plans.
• Coordinate with the marketing team on content planning, campaigns, events, and promotional activities.
• Review marketing performance and identify opportunities to improve brand visibility, lead generation, and conversions.
• Conduct regular performance reviews with the marketing team.
• Ensure marketing activities are aligned with business objectives and budget allocations.

• *4\. Team Leadership \& Performance Management**

• Lead and monitor the performance of sales, client acquisition, marketing, relationship management, and documentation teams.
• Establish departmental KPIs, performance benchmarks, and accountability systems.
• Identify skill gaps and implement training and performance improvement initiatives.
• Promote a culture of ownership, collaboration, continuous learning, and results\-driven performance.

• *5\. Finance \& HR Coordination**

• Oversee divisional budgets, revenue performance, profitability, and cost optimisation in coordination with the Finance team.
• Monitor expenses and ensure departmental activities remain within approved budgets.
• Coordinate with Finance on monthly financial reviews, transactions, and reporting.
• Work with HR on recruitment planning, employee performance reviews, traffic\-light performance management, and payroll coordination.
• Ensure effective workforce planning and alignment of employee performance with organisational goals.

• *6\. Operations \& Student Services**

• Oversee relationship management, student support, documentation, and application processing functions.
• Ensure timely and accurate processing of university applications and visa documentation.
• Monitor student satisfaction, service quality, and operational efficiency.
• Improve coordination between relationship management and documentation teams.
• Drive the effective promotion of allied services and strengthen the overall student experience.

Requirements \& Qualifications

• Bachelor's or Master's degree in Business Administration, Management, Marketing, or a related field.
• Proven experience in general management, business operations, sales leadership, or a similar managerial role.
• Experience in the overseas education or education consultancy industry will be an advantage.
• Strong knowledge of business development, B2B partnerships, sales strategy, and marketing management.
• Demonstrated ability to lead teams, manage multiple departments, and achieve business targets.
• Good understanding of budgeting, financial reporting, and performance management.
• Excellent communication, negotiation, analytical, and decision\-making skills.
• Proficiency in computer applications, reporting tools, and AI\-enabled productivity tools.

What We Are Looking For

• A strategic thinker with a strong business growth mindset.
• A proactive leader who takes ownership of results.
• Someone who can analyse performance data and implement corrective actions.
• A professional capable of managing multiple teams and business functions effectively.
• A target\-driven individual who can balance revenue growth, operational efficiency, and customer satisfaction.

• *If you are passionate about leadership, business growth, and building high\-performing teams, we invite you to apply!**

Pay: ₹1,500,000\.00 \- ₹1,800,000\.00 per year

Benefits

• Health insurance
• Internet reimbursement
• Leave encashment
• Paid sick time
• Provident Fund

Work Location: In person