General Manager

• *About the Role**

Are you a strategic leader with a passion for global education? Afresh Study Abroad is looking for a dynamic **General Manager** to lead our Overseas Education Division.

As the senior operational and strategic executive, you will drive sales performance, strategic client acquisition, brand positioning, and cross\-functional administration. You will take ownership of revenue targets, cultivate B2B and institutional partnerships globally, and scale our education portfolio. If you thrive in a fast\-paced environment and have a proven track record of aligning Finance, HR, Marketing, and Operations toward aggressive growth objectives, we want to hear from you!

Key Responsibilities

• *Sales, Strategy \& Growth**

• Develop and execute comprehensive sales roadmaps (yearly, monthly, and weekly) to expand our overseas education vertical and identify new global markets.
• Oversee the full sales pipeline—driving lead generation, student retention, and maintaining a high conversion ratio (40%\+).
• Ensure allied services are effectively bundled and sold to enhance customer value.
• Oversee budgeting, P\&L management, and financial planning to maximize revenue and cost efficiency.

• *B2B Partnerships \& Client Acquisition**

• Build, maintain, and negotiate strategic relationships with universities, colleges, aggregators, and corporate partners globally.
• Evaluate and onboard new products, academic partnerships, and service offerings to keep the business competitive.
• Ensure the broader team and our partners are thoroughly trained on new products and institutional offerings.

• *Marketing \& Brand Development**

• Lead the overarching marketing strategy, ensuring brand consistency across digital, print, events, and social media.
• Define targets, budgets, and projected outcomes for marketing campaigns, utilizing data to continuously optimize outreach.
• Manage promotional calendars and coordinate closely with the marketing team for seamless campaign execution.

• *Operations \& Student Services**

• Provide strategic oversight to the Relationship and Documentation departments, ensuring an exceptional post\-sales experience for students.
• Supervise the meticulous processing of university and visa applications, ensuring 100% compliance and accuracy.
• Establish clear KPIs for operational efficiency, ensuring seamless communication between the relationship and documentation teams.

• *Leadership \& People Management**

• Partner with HR to implement effective hiring, retention, and performance appraisal strategies.
• Design and execute training strategies to address skill gaps and foster a culture of high performance and continuous learning.
• Develop individual development plans (IDPs) and set clear performance benchmarks for key personnel.

Qualifications \& Skills

• **Multilingual:** Must be fluent in multiple languages to effectively communicate with our diverse global partners and international student base.
• **Experience:** Proven experience in a senior leadership or General Manager role, ideally within the Overseas Education, EdTech, or Study Abroad sectors.
• **Strategic Thinker:** Strong analytical and data\-driven decision\-making skills with robust financial acumen and P\&L ownership.
• **Relationship Builder:** Exceptional B2B relationship management and negotiation skills.
• **Leader:** Experience leading cross\-functional teams (Sales, Marketing, HR, Ops) and driving a performance\-first culture.

Pay: ₹1,500,000\.00 \- ₹1,800,000\.00 per year

Benefits

• Provident Fund

Work Location: In person