Growth Marketing Manager

• *Key Responsibilities :**

• Plan, execute, and optimize complete marketing strategies for Mobile App Development, Web Development, SaaS Solutions, and IT Services.
• Generate high\-quality leads through performance marketing, digital campaigns, social media, email marketing, SEO, and content marketing.
• Manage and optimize campaigns across Google Ads, Meta Ads (Facebook \& Instagram), LinkedIn Ads, YouTube Marketing, and email marketing platforms.
• Utilize AI tools for content creation, marketing automation, lead nurturing, campaign optimization, competitor research, and data analysis.
• Implement AI\-driven workflows and automation processes to improve campaign efficiency, reporting accuracy, and marketing productivity.
• Develop branding and positioning strategies to strengthen the company’s online presence and market visibility.
• Prepare weekly and monthly marketing performance reports with actionable insights and improvement plans.
• Coordinate closely with the Sales, Business Development, Design, and Development teams to align marketing activities with business objectives.

• *Required Skills \& Qualifications :**

• Minimum 03 to 06 years of experience in Digital Marketing within a Mobile App Development or IT Services company.
• Bachelor’s or Master’s Degree in Marketing, Business Administration, Digital Marketing, or a related field.
• Strong expertise in lead generation, branding, and performance marketing strategies.
• Hands\-on experience with AI marketing tools, automation platforms, and CRM systems.
• Excellent knowledge of Google Ads, Meta Ads, SEO, LinkedIn Marketing, Email Marketing, Content Marketing, and Analytics tools.
• Good understanding of Mobile App Development, SaaS, Web Solutions, and IT service\-based business models.

Work Location: In person