PPC Media Buyer (International Clients)
Proclivity Digitech Private Limited is a rapidly growing Software Development and Digital Marketing company specializing in Website Development, Performance Marketing, SEO, Social Media Marketing, Branding, and Business Growth Solutions. We work with clients across the United States, Canada, the United Kingdom, Australia, and other international markets, helping businesses generate leads and maximize return on investment through strategic digital advertising.
- *Position:** PPC Media Buyer
- *Employment Type:** Full\-Time
- *Location:** Kolkata (Work from Office)
- *Market:** International Clients (US, Canada, UK, Australia \& Global Markets)
Job Summary
We are seeking an experienced and data\-driven PPC Media Buyer to plan, execute, optimize, and scale paid advertising campaigns for international clients. The ideal candidate should have hands\-on experience managing advertising budgets, generating qualified leads, improving campaign performance, and delivering measurable ROI across multiple advertising platforms.
The candidate will work closely with the Sales, Digital Marketing, Design, and Client Success teams to ensure successful campaign execution and client satisfaction.
Key Responsibilities
- Create, manage, and optimize paid advertising campaigns for international clients.
- Plan and execute campaigns across:
- Google Ads
- Meta Ads (Facebook \& Instagram)
- LinkedIn Ads
- YouTube Ads
- Display \& Remarketing Campaigns
- Conduct audience research, competitor analysis, and market research.
- Develop campaign strategies aligned with client objectives.
- Manage daily, weekly, and monthly advertising budgets.
- Monitor campaign performance and optimize for:
- Leads
- Sales
- Conversions
- Return on Ad Spend (ROAS)
Required Skills
- Strong expertise in Google Ads and Meta Ads.
- Understanding of conversion tracking, pixels, and analytics tools.
- Experience with:
- Google Analytics (GA4\)
- Google Tag Manager (GTM)
- Google Search Console
- Conversion Tracking Setup
- Knowledge of lead generation and e\-commerce advertising.
- Strong analytical and data interpretation skills.
- Budget management and campaign optimization expertise.
- Excellent reporting and communication skills.
- Ability to manage multiple client accounts simultaneously.
Preferred Qualifications
- 2–5\+ years of PPC or Performance Marketing experience.
- Experience managing international client campaigns.
- Google Ads Certifications preferred.
- Meta Blueprint Certification is an advantage.
- Experience handling monthly ad spends across multiple accounts.
- Bachelor's degree in Marketing, Business, IT, or related field preferred.
Key Performance Indicators (KPIs)
- Return on Ad Spend (ROAS)
- Cost Per Lead (CPL)
- Cost Per Acquisition (CPA)
- Conversion Rate
- Lead Quality
- Client Retention
- Campaign Profitability
- Budget Efficiency
Compensation \& Benefits
- Competitive Salary Package
- Performance\-Based Incentives
- International Client Exposure
- Career Growth Opportunities
- Professional Training \& Certifications
- Collaborative and Professional Work Environment
- Opportunity to Work on High\-Budget Advertising Campaigns
Why Join Proclivity Digitech?
- Work with international clients and brands.
- Manage high\-impact digital advertising campaigns.
- Opportunity to grow into Senior Media Buyer, Performance Marketing Manager, or Digital Marketing Leadership roles.
- Be part of a fast\-growing technology and digital marketing company.
Join Proclivity Digitech Pvt. Ltd. and help businesses worldwide achieve measurable growth through performance\-driven digital advertising.
Pay: ₹18,000\.00 \- ₹25,000\.00 per month
Benefits
Work Location: In person