Lead Generation Specialist

• *Job Description – Lead Generation Specialist**

• *Experience:** 2\+ Years
• *Department:** Sales \& Business Development
• *Industry:** IT / Software Development
• *Employment Type:** Full\-Time

Job Summary

We are looking for a proactive and result\-oriented **Lead Generation Specialist** with 2\+ years of experience in identifying, researching, and generating qualified business leads for IT and software development services. The candidate will be responsible for building a strong sales pipeline through various online platforms, executing lead\-generation strategies, and supporting the business development team in acquiring new clients.

Key Responsibilities

• Identify and generate potential B2B leads through LinkedIn, Google, online directories, and other platforms.
• Research and identify target companies, decision\-makers, and key stakeholders.
• Generate leads for IT services, software development, ERP, CRM, and other technology solutions.
• Perform cold emailing, LinkedIn outreach, and other outbound lead\-generation activities.
• Build and maintain a database of qualified prospects with accurate contact information.
• Use tools such as LinkedIn Sales Navigator, Apollo.io, ZoomInfo, Lusha, and other lead\-generation platforms.
• Qualify leads based on business requirements, budget, and potential opportunities.
• Coordinate with the sales and business development teams to convert leads into business opportunities.
• Track daily lead\-generation activities, maintain reports, and achieve assigned targets.
• Monitor campaign performance and continuously improve lead\-generation strategies.

Required Skills \& Qualifications

• Minimum 2\+ years of experience in lead generation, preferably in the IT or software industry.
• Strong knowledge of B2B lead generation and prospect research.
• Hands\-on experience with LinkedIn Sales Navigator, Apollo.io, and other lead\-generation tools.
• Excellent knowledge of email marketing, cold calling, and LinkedIn outreach.
• Good understanding of IT services, software products, and technology solutions.
• Strong communication, analytical, and research skills.
• Ability to identify potential clients and decision\-makers.
• Target\-oriented approach with good time management and organizational skills.

Preferred Candidate Profile

• Experience generating leads for IT services and software development companies.
• Knowledge of international and domestic B2B markets.
• Ability to generate high\-quality leads and maintain a consistent sales pipeline.
• Self\-motivated, detail\-oriented, and capable of working independently.

Key Performance Indicators (KPIs)

• Number of qualified leads generated per day/month.
• Lead conversion and response rates.
• Accuracy and quality of lead database.
• Number of appointments or meetings scheduled.
• Achievement of monthly lead\-generation targets.

Pay: ₹20,000\.00 \- ₹25,000\.00 per month

Benefits

• Cell phone reimbursement
• Internet reimbursement

Experience

• Software sales: 2 years (Required)

Work Location: In person