Roles \& Responsibilities of a Marketing Executive in the Furniture Manufacturing Industry
A Marketing Executive in a furniture manufacturing company is responsible for promoting products, generating sales opportunities, building brand awareness, and maintaining customer relationships.
1\. Market Research \& Analysis
- Conduct market research to identify customer needs, industry trends, and competitor activities.
- Analyze market demand for residential, office, institutional, and customized furniture.
- Collect customer feedback and provide insights to management for product improvement.
2\. Sales \& Business Development Support
- Identify and develop new business opportunities with dealers, distributors, architects, interior designers, builders, and corporate clients.
- Generate leads and convert prospects into customers.
- Assist in achieving sales targets and revenue goals.
3\. Brand Promotion \& Marketing Campaigns
- Plan and execute marketing campaigns to promote furniture products.
- Coordinate advertising activities through print, digital, social media, and outdoor channels.
- Develop promotional materials such as brochures, catalogs, product sheets, and presentations.
4\. Customer Relationship Management
- Build and maintain strong relationships with customers and channel partners.
- Handle customer inquiries and ensure timely resolution of issues.
- Conduct regular follow\-ups to enhance customer satisfaction and retention.
5\. Dealer \& Distributor Management
- Support dealer network expansion and development.
- Coordinate with dealers regarding product launches, promotions, and sales programs.
- Monitor dealer performance and provide marketing support.
6\. Digital Marketing Activities
- Manage company website content and product updates.
- Support social media marketing campaigns on platforms such as Instagram, Facebook, LinkedIn, and YouTube.
- Monitor online inquiries and generate leads through digital channels.
7\. Product Marketing
- Coordinate with production and design teams regarding new product launches.
- Highlight product features, quality standards, materials, and customization options.
- Develop product positioning strategies for different market segments.
8\. Exhibition \& Event Management
- Organize participation in furniture exhibitions, trade fairs, and industry events.
- Arrange product displays and promotional activities.
- Generate business leads from exhibitions and networking events.
9\. Reporting \& Documentation
- Prepare weekly and monthly marketing reports.
- Track marketing expenses, campaign performance, and lead conversion rates.
- Maintain records of customer interactions, sales leads, and market intelligence.
10\. Coordination with Internal Departments
- Work closely with production, design, procurement, and sales teams.
- Ensure timely communication regarding customer requirements and delivery schedules.
- Support smooth execution of customer orders and projects.
Key Skills Required
- Marketing and sales skills
- Communication and negotiation skills
- Customer relationship management
- Digital marketing knowledge
- Market research and analytical skills
- Presentation and networking abilities
- Knowledge of furniture products, materials, and manufacturing processes
- Proficiency in MS Office and CRM software
Pay: ₹15,000\.00 \- ₹20,000\.00 per month
Benefits
- Paid time off
- Provident Fund
Work Location: In person