Marketing Manager – Brand, Communications & Integrated Marketing

• *Marketing Manager – Brand, Communications \& Integrated Marketing**

Organisation: Shree Shakti Seva Kendra \& Shree Shakti School of Innovation

Location: Ahmedabad, Gujarat

Experience: 7–10 years

Employment Type: Full\-time

• *Role Overview**

We are looking for an experienced marketing professional to develop and execute integrated marketing initiatives for Shree Shakti Seva Kendra and Shree Shakti School of Innovation.

The position requires a combination of brand management, strategic planning, campaign execution, digital marketing, content development and project management.

The successful candidate will be responsible for translating organisational priorities into marketing plans, coordinating creative and media partners, managing budgets and measuring the effectiveness of marketing initiatives.

• *Key Responsibilities**

1\. Brand Strategy \& Positioning

\* Develop brand and marketing plans aligned with organisational goals.

\* Strengthen brand positioning, messaging and audience understanding for each organisation.

\* Establish brand guidelines and maintain consistency across marketing materials and communication channels.

\* Develop institutional profiles, presentations, brochures, campaign assets and other marketing collateral.

\* Conduct market research, competitor analysis and audience assessments to identify opportunities.

2\. Integrated Campaign Planning \& Execution

\* Develop annual and quarterly marketing plans, campaign calendars and execution roadmaps.

\* Plan integrated campaigns across digital media, social media, print, outdoor, events and other relevant channels.

\* Develop campaign concepts, creative briefs, communication plans and implementation schedules.

\* Coordinate with internal teams, creative agencies, designers, production partners and media vendors.

\* Ensure campaigns are delivered within approved budgets and timelines.

\* Evaluate campaign performance and recommend improvements.

3\. Digital Marketing \& Audience Development

\* Coordinate digital marketing initiatives across websites, social platforms, email and other relevant channels.

\* Support search visibility, website content, landing\-page development and audience acquisition.

\* Work with specialist partners on paid digital campaigns where required.

\* Track website traffic, campaign engagement, lead generation and conversion outcomes where applicable.

\* Use analytics to optimise channel selection, content strategy and campaign investment.

4\. Content \& Marketing Communications

\* Develop content briefs, messaging frameworks, campaign copy and promotional materials.

\* Coordinate with social media and PR teams to ensure consistency across channels.

\* Translate organisational initiatives and achievements into effective marketing narratives.

\* Oversee the quality and accuracy of published marketing materials.

\* Support leadership presentations and institutional communication requirements.

5\. Events, Partnerships \& Outreach

\* Plan marketing support for launches, institutional events, outreach programmes and stakeholder engagements.

\* Coordinate promotional activities, event collateral, invitations and post\-event communication.

\* Identify relevant partnership and collaboration opportunities.

\* Work with internal stakeholders to ensure marketing plans reflect operational priorities.

6\. Budget, Vendor \& Performance Management

\* Prepare campaign budgets and monitor spending against approved allocations.

\* Evaluate vendor proposals, deliverables, timelines and quality.

\* Maintain campaign trackers, documentation and performance reports.

\* Define KPIs for brand awareness, audience engagement, lead generation or other relevant objectives.

\* Present monthly marketing updates, campaign results and recommendations to leadership.

7\. Technology \& Process Improvement

\* Use appropriate marketing analytics, project\-management and collaboration tools.

\* Leverage AI tools for research, ideation, drafting and workflow efficiency.

\* Establish repeatable marketing processes and documentation.

\* Subject to future business requirements and approval, contribute to the development of an in\-house marketing function supporting the wider DA Group.

• *Required Qualifications \& Experience**

\* Bachelor’s degree in Marketing, Business Administration, Communications or a related discipline; postgraduate qualifications are preferred.

\* 7–10 years of experience in marketing, brand management or integrated marketing communications.

\* Demonstrated ability to manage campaigns end\-to\-end.

\* Strong knowledge of brand positioning, digital marketing, content strategy and media planning.

\* Experience managing budgets, agencies, vendors and multiple projects.

\* Strong analytical, presentation, communication and project\-management skills.

\* Ability to convert business objectives into practical marketing plans and measurable outcomes.

\* A portfolio of campaigns, projects and measurable results is preferred.

Experience in education, healthcare, social impact, hospitality, events or multi\-brand organisations will be an advantage.

• *Key Performance Indicators**

Campaign delivery against timelines and budgets, audience growth, campaign engagement, relevant leads or enquiries, marketing efficiency, brand consistency and the quality of performance reporting.

• *What We Offer**

An opportunity to take ownership of marketing initiatives, strengthen institutional positioning and help establish scalable marketing processes for future organisational growth.

Application Process: Please share your updated CV with examples of campaigns managed, budgets handled, teams or agencies coordinated and measurable results achieved.

Work Location: In person