Social Media & Digital Communications Manager

• *Social Media \& Digital Communications Manager**

Organisation: Shree Shakti Seva Kendra \& Shree Shakti School of Innovation

Location: Ahmedabad, Gujarat

Experience: 4–7 years

Employment Type: Full\-time

• *About the Organisations**

Shree Shakti Seva Kendra and Shree Shakti School of Innovation are seeking a capable digital communications professional to strengthen their online presence, communicate organisational initiatives effectively and develop engaging content for their respective audiences.

• *Role Overview**

The Social Media \& Digital Communications Manager will be responsible for end\-to\-end planning, execution and performance management of social media and digital content.

This is a hands\-on ownership role, requiring a combination of content strategy, creative direction, digital storytelling, production coordination, platform management and analytics. The successful candidate should be able to translate ideas into high\-quality content and deliver consistently without requiring daily supervision.

• *Key Responsibilities**

1\. Social Media Strategy \& Platform Management

\* Develop platform\-specific strategies for Instagram, Facebook, LinkedIn, YouTube and other relevant channels.

\* Establish content pillars, audience segments, communication priorities and publishing frequency for each organisation.

\* Manage social media calendars, scheduling, publishing, profile optimisation and community engagement.

\* Ensure consistency in brand voice, messaging, visual identity and communication standards.

\* Identify opportunities to grow organic reach, audience engagement and relevant followers.

2\. Content Development \& Creative Execution

\* Conceptualise and develop reels, short\-form videos, carousels, stories, photographs, interviews and campaign creatives.

\* Write engaging captions, scripts, headlines, hooks and calls to action.

\* Convert organisational activities, initiatives, achievements and events into compelling digital narratives.

\* Develop detailed creative briefs for designers, photographers, videographers and editors.

\* Coordinate content shoots and ensure timely delivery of approved creative assets.

\* Review content for quality, accuracy, relevance and brand alignment before publishing.

3\. Campaigns \& Digital Storytelling

\* Plan social media campaigns around key initiatives, events, milestones and institutional activities.

\* Develop storytelling formats that communicate organisational impact and achievements.

\* Coordinate digital coverage before, during and after events.

\* Explore suitable creator collaborations and digital partnerships where relevant.

\* Identify emerging content formats and trends, applying them selectively to organisational objectives.

4\. Analytics \& Performance Improvement

\* Track reach, impressions, engagement rate, video views, watch time, follower growth and link clicks.

\* Analyse content performance and identify formats, topics and channels that deliver the strongest results.

\* Prepare monthly performance dashboards and recommendations.

\* Conduct competitor and audience research.

\* Recommend improvements based on data rather than vanity metrics alone.

5\. Tools, Coordination \& Workflow

\* Use tools such as Meta Business Suite, Canva and relevant scheduling and analytics platforms.

\* Leverage AI tools for content ideation, research, drafting and workflow efficiency.

\* Maintain organised content libraries, approval workflows and publishing records.

\* Coordinate with internal stakeholders and external creative partners.

• *Required Qualifications \& Experience**

\* Bachelor’s degree in Marketing, Mass Communication, Journalism, Digital Media or a related discipline.

\* 4–7 years of relevant experience in social media management or digital communications.

\* Demonstrated experience managing social media accounts independently.

\* Strong copywriting, storytelling, creative planning and communication skills.

\* Working knowledge of video\-editing tools and social media analytics.

\* Ability to manage multiple projects, priorities and deadlines.

\* A portfolio of published work and campaign results is essential.

Experience in education, social impact, NGOs, community initiatives or multi\-brand organisations will be an advantage.

Key Performance Indicators

Performance will be assessed through content quality, publishing consistency, audience engagement, relevant audience growth, campaign delivery, reporting accuracy and continuous improvement in channel performance.

• *What We Offer**

An opportunity to take ownership of digital communications for two organisations, build a strong content\-led presence and contribute to the development of a growing communications function.

Work Location: In person