Marketing Manager

We are looking for a dynamic and result\-oriented **Marketing Manager** to strengthen our brand presence, drive audience engagement, and develop integrated marketing strategies for our events, campaigns, awards, and initiatives.

Key Responsibilities

• Develop and execute comprehensive marketing strategies aligned with organizational and business objectives.
• Create marketing plans for conferences, summits, awards, campaigns, and other IHW initiatives.
• Identify target audiences and develop effective communication strategies to increase reach and participation.
• Monitor market trends, competitor activities, and industry developments to identify new marketing opportunities.

Digital \& Social Media Marketing

• Plan and execute digital marketing campaigns across social media, email, search, and other relevant platforms.
• Develop and manage content calendars for LinkedIn, Instagram, Facebook, YouTube, and other platforms.
• Work closely with the creative/content team to develop engaging posts, creatives, videos, newsletters, and campaign assets.
• Track social media performance and optimize campaigns based on engagement and conversion data.
• Drive organic and paid digital campaigns to generate awareness, leads, registrations, and participation.

Event \& Campaign Marketing

• Develop and execute marketing campaigns for conferences, summits, awards, webinars, and industry events.
• Create pre\-event, during\-event, and post\-event marketing strategies.
• Drive delegate registrations, award nominations, partnerships, and overall event visibility through targeted campaigns.
• Coordinate with sales, content, design, PR, and event teams to ensure seamless execution of campaigns.
• Explore innovative promotional opportunities to maximize event reach and participation.

Brand Management

• Ensure consistent brand positioning and communication across all marketing channels.
• Strengthen IHW Council's visibility among healthcare, wellness, corporate, government, and industry audiences.
• Develop brand campaigns and initiatives that enhance awareness and credibility.
• Manage partnerships and promotional collaborations with relevant organizations, communities, and media platforms.

Content \& Communication

• Work with internal teams to develop marketing collaterals, campaign messaging, newsletters, presentations, and promotional materials.
• Ensure all marketing communication is clear, engaging, and aligned with the organization's brand voice.
• Collaborate with PR and content teams to maximize campaign visibility and media coverage.

Analytics \& Performance

• Track and analyze marketing KPIs, campaign performance, website traffic, engagement, leads, and conversions.
• Prepare regular marketing performance reports and identify areas for improvement.
• Use data\-driven insights to optimize marketing campaigns and improve ROI.

Required Skills

• Strong understanding of **B2B, digital, event, and integrated marketing**.
• Excellent communication and content development skills.
• Strong knowledge of social media marketing and digital campaign management.
• Experience with email marketing, lead\-generation campaigns, and marketing analytics.
• Good understanding of SEO/SEM and paid advertising platforms.
• Strong project management and coordination skills.
• Ability to manage multiple campaigns and deadlines simultaneously.
• Creative thinking with a strong understanding of brand building.
• Proficiency in MS Office/Google Workspace and marketing tools.

Pay: ₹30,000\.00 \- ₹75,000\.00 per month

Benefits

• Paid sick time
• Paid time off

Work Location: In person