We are looking for a performance\-driven Meta Ads Executive who can create, manage, and optimize high\-performing advertising campaigns across Facebook and Instagram platforms. The ideal candidate should have a strong understanding of audience targeting, campaign optimization, and lead generation strategies.
*Key Responsibilities**
Plan, create, and manage Meta ad campaigns for lead generation and brand awareness.
Monitor campaign performance and optimize ads for maximum ROI.
Conduct audience research and targeting strategies.
Analyze campaign metrics and prepare performance reports.
Coordinate with creative and content teams for ad creatives and copy.
Manage campaign budgets effectively.
Stay updated with the latest Meta advertising trends and platform updates.
*Required Skills**
Strong understanding of Meta Ads Manager.
Knowledge of campaign optimization and lead generation.
Analytical mindset with reporting skills.
Experience in A/B testing and audience targeting.
Good communication and coordination skills.
*Eligibility**
Graduate in any discipline.
1–4 years of experience in Meta advertising or digital marketing preferred.
Experience in EdTech campaigns will be an added advantage.