- *Role:** Nutrition Content Creator \& Strategist
- *Job Type:** Full Time
- *Location:** Mohali/Gurgaon
Noguilt is a multi\-brand wellness group dedicated to transforming lives through personalized diet, fitness, and lifestyle programs. Alongside its core services, the company operates a growing nutraceutical portfolio offering health\-focused products such as teas, chocolates, proteins, GLP\-1 capsules, and is expanding into injectable solutions. Backed by a team of qualified doctors , nutritionists, fitness experts, and behavioral coaches, Noguilt combines science\-driven approaches with technology and empathetic support to deliver sustainable outcomes.
We’re looking for a **Nutrition Content Creator \& Strategist** who can turn everyday or even complex health, wellness, and nutrition topics into engaging, entertaining, and scroll\-stopping content.This role blends **nutrition expertise with content creativity**. You’ll be responsible for creating relatable, informative, and culturally relevant content that simplifies health and diet concepts through storytelling, trends, humor, and strong on\-camera communication across formats like Reels, ads, and social media posts. We’re specifically looking for someone who has a **solid understanding of nutrition, dietetics, or wellness**, combined with **strong content creation skills and a confident camera presence** that helps build audience trust and engagement.
- *Specifically, this role will involve:**
- Creating engaging, witty, and original content for social media platforms.
- Turning nutrition, wellness, and lifestyle topics into fun, relatable, and educational narratives.
- Simplifying diet, health, and wellness concepts into easy\-to\-understand, highly engaging content.
- Conceptualizing and appearing in short\-form video content (Reels, ads, educational videos, social snippets).
- Planning and scheduling content strategically for maximum reach and engagement.
- Using relevant trends, hashtags, hooks, and audio formats to increase visibility and performance.
- Staying updated with social media trends, memes, and digital culture.
- Collaborating with internal teams for content approvals, execution, and brand alignment.
- Driving audience engagement through storytelling, relatability, humor, and authentic communication.
- Monitoring content performance and optimizing strategies based on insights.
- *Ideal candidate will have:**
- **1–2 years of experience** in D2C brands, preferably within health, wellness, nutrition, fitness, or lifestyle sectors.
- Strong understanding of **nutrition, dietetics, wellness, or healthy lifestyle practices**.
- Excellent content writing and storytelling skills with a natural, relatable tone.
- Strong on\-camera confidence and the ability to communicate wellness concepts in an engaging, audience\-friendly way.
- A polished, presentable, and professional personality suited for creator\-led content.
- Strong creative instincts with a natural sense of humor and relatability.
- Deep understanding of memes, trends, and social media timing.
- Ability to create content that instantly grabs attention and encourages engagement.
- A “viral mindset” — someone who instinctively understands what content is likely to perform online.
- Strong observational skills and audience empathy in content creation.
- Bachelor’s degree in **Nutrition, Dietetics, Marketing, Communications, Journalism**, or a related field (preferred).
- Portfolio showcasing engaging, educational, creator\-led, or viral content will be highly preferred.
- Prior experience creating **nutrition, wellness, fitness, or health\-related content** is a strong plus.
- Experience in personal branding, creator\-led content, or appearing in videos is an added advantage.
Pay: ₹45,000\.00 \- ₹50,000\.00 per month
Benefits
Work Location: In person