Performance Marketer

• *Location :** Vadapalani

• *Designation :** Performance Marketer

• *Department** : Marketing

• *Experience Required** : 6 Months – 2 Years (Minimum 6 Months Mandatory)

• *Employment Type** : Full\-Time

• *ROLE OVERVIEW**

Aakash Fertility Centre \& Hospital is seeking a results\-oriented Performance Marketer to drive patient acquisition through strategic, data\-driven digital advertising campaigns. The role focuses on optimizing paid media performance across multiple platforms to achieve high\-quality lead generation, improved conversion rates, and maximum return on advertising investment.

• *KEY RESPONSIBILITIES**

• Plan, execute, and manage end\-to\-end performance marketing campaigns across Google Ads, Meta Ads (Facebook \& Instagram), and other digital channels.
• Drive qualified patient leads while optimizing Cost Per Lead (CPL), Cost Per Acquisition (CPA), and Return on Ad Spend (ROAS).
• Manage and optimize campaign budgets to ensure efficient allocation and maximum ROI.
• Implement and maintain conversion tracking, event tracking, pixel integration, and attribution setup.
• Conduct keyword research, audience segmentation, competitor benchmarking, and market analysis.
• Perform continuous A/B testing on creatives, landing pages, and audience sets to improve campaign performance.
• Collaborate with creative, content, and CRM teams to ensure effective campaign execution and lead nurturing.
• Monitor campaign performance daily and provide actionable insights for optimization.
• Prepare structured weekly and monthly performance reports with key metrics and recommendations.
• Ensure compliance with healthcare advertising policies and platform guidelines.

• *REQUIRED SKILLS \& COMPETENCIES**

• Hands\-on experience in Google Ads and Meta Ads Manager.
• Strong understanding of GA4 (Google Analytics 4\), Google Tag Manager, and conversion tracking systems.
• Knowledge of lead generation funnels and performance marketing strategies.
• Proficiency in data analysis using Excel / Google Sheets.
• Understanding of remarketing, retargeting, and audience segmentation.
• Strong analytical thinking and problem\-solving abilities.
• Ability to work in a target\-driven environment with attention to detail.
• Good communication and reporting skills.

• *EDUCATIONAL QUALIFICATION**

• Bachelor’s degree in Marketing, Business Administration, Digital Marketing, or related field.

• *KEY PERFORMANCE INDICATORS (KPIs)**

• Cost Per Lead (CPL)
• Cost Per Acquisition (CPA)
• Return on Ad Spend (ROAS)
• Lead Quality \& Conversion Rate
• Patient Acquisition Rate
• Campaign ROI

• *WHAT WE OFFER**

• Opportunity to work with a growing healthcare institution.
• Exposure to high\-performance digital marketing campaigns.
• Career growth and learning opportunities in healthcare marketing.
• Collaborative and professional work environment.

Pay: ₹20,000\.00 \- ₹35,000\.00 per month

Work Location: In person