Performance Marketing Manager

We are looking for a Performance Marketing Manager to lead our paid acquisition channels and own revenue growth, customer acquisition cost (CAC), and unit economics across B2B, local retail, and D2C channels. In this role, you will be accountable for bottom\-line business results and campaign return on ad spend (ROAS).

Key Responsibilities

• *1\. B2B Franchise Lead Generation**

• Build and optimize multi\-channel paid campaigns to generate qualified franchise investor leads.
• Own cost per qualified lead (CPQL) and collaborate with the franchise sales team to improve lead\-to\-signing conversions.
• Establish lead scoring frameworks, CRM integration loops, and retargeting workflows for high\-intent prospects.
• Execute content\-driven lead funnels, including digital presentations, investor landing pages, and case study campaigns.

• *2\. In\-Store \& Outlet Sales Growth**

• Drive footfall and order volume across company and franchise outlets using hyperlocal geo\-targeted paid campaigns.
• Optimize online delivery channel performance, including platform ads, digital visibility, promotional offers, and storefront listings.
• Develop ad playbooks for new outlet launches and execute retention workflows via messaging and loyalty initiatives.

• *3\. Direct\-to\-Consumer (D2C) \& Online Retail Acquisition**

• Manage performance campaigns across search, social, marketplace advertising, and quick\-commerce retail platforms.
• Track channel\-specific metrics including CAC, ROAS, Average Order Value (AOV), repeat rates, and contribution margins.
• Execute high\-volume creative testing (user\-generated content, offers, product bundles) on a weekly experimentation schedule.
• Oversee lifecycle marketing and retention flows across email, messaging, and subscription models.

Core Deliverables (First 12 Months)

• Achieve blended CAC and ROAS targets across channels on a weekly review cycle.
• Meet franchise lead generation and acquisition cost targets set alongside leadership.
• Drive month\-on\-month same\-store sales growth across brick\-and\-mortar and delivery outlets.
• Scale D2C product sales while maintaining positive contribution margins.
• Build a unified performance dashboard integrating analytics, ad platforms, and CRM data for executive review.

Requirements

• **Experience:** 5\+ years managing performance marketing campaigns across F\&B, FMCG, D2C, or multi\-outlet retail brands.
• **Track Record:** Demonstrated success in at least two focus areas: B2B lead generation, local/delivery platform marketing, or D2C e\-commerce growth.
• **Technical Skills:** Hands\-on experience with major search/social ad managers, web analytics (GA4\), marketplace ad engines, and quick\-commerce platform tools.
• **MarTech \& Attribution:** Familiarity with CRM systems, marketing automation, attribution tools, and lead scoring.
• **Financial Fluency:** Deep understanding of CAC, LTV, payback periods, and contribution margin math.
• **Leadership:** Experience managing junior marketing executives, external creative agencies, or media partners.

Preferred Qualifications

• Prior experience scaling multi\-outlet franchise systems or cloud kitchen setups.
• Hands\-on experience with delivery platform ad tools and quick\-commerce marketing frameworks.
• Exposure to messaging\-based commerce and automated retention flows.

Benefits \& Culture

• Direct visibility with founders and high ownership over marketing strategy and budgets.
• Fast\-paced execution without corporate red tape.
• Competitive compensation structure with fixed pay plus performance\-linked variable incentives.

Pay: ₹25,000\.00 \- ₹50,000\.00 per month

Benefits

• Paid sick time
• Paid time off

Work Location: In person