Performance Marketing Specialist

• *Key Responsibilities**

• *Performance Marketing \& Campaign Management**

• Plan, execute, and optimize paid marketing campaigns across platforms such as

Google Ads, Meta (Facebook \& Instagram), YouTube, and marketplace ads.

• Drive lead generation, conversions, and sales growth aligned with FMCG business

objectives.

• Manage end\-to\-end campaign lifecycle including budgeting, targeting, creatives,

bidding strategies, and optimization.

• Conduct A/B testing on ad copies, creatives, landing pages, and audiences to improve

performance metrics.

• *Analytics, Reporting \& Optimization**

• Monitor key performance indicators (CPC, CPA, ROAS, CTR, conversion rate, CAC).
• Analyze campaign data and generate regular performance reports and actionable

insights.

• Optimize campaigns based on data\-driven decisions to maximize ROI and reduce

acquisition costs.

• Track website and campaign performance using tools such as Google Analytics,

Google Tag Manager, and Meta Pixel.

• *Cost Control**

• Manage and optimize monthly and quarterly marketing budgets efficiently.
• Ensure maximum ROI while maintaining cost\-effectiveness across all paid channels.
• Coordinate with finance for billing, and reconciliations.

• *FMCG \& Food Category Focus**

• Understand FMCG buying behavior, seasonal trends, product launches, and

promotional cycles.

• Work closely with brand, sales, and distribution teams to align campaigns with GTM

strategies.

• Support new product launches, regional campaigns, distributor promotions, and

festive offers.

• *Cross\-Functional Coordination**

• Collaborate with internal creative teams or agencies for ad creatives, videos, and

landing pages.

• Coordinate with e\-commerce, sales, and CRM teams to track lead quality and

conversion outcomes.

• Ensure consistency in brand messaging across all paid channels.

• *Key Skills \& Competencies**

• Strong hands\-on expertise in Google Ads, Meta Ads, and performance\-driven digital

platforms

• 3 to 8 years of proven experience in Ecom \& Qcom; preferably in FMCG or food industry or consumer goods
• Strong analytical and data interpretation skills
• Experience with marketing automation, tracking tools, and dashboards
• Budget management and ROI\-focused mindset
• Excellent coordination and communication skills

• *Educational Qualification**

• Bachelor’s degree in marketing, Business Administration, Digital Marketing, or a

related field

• Certifications in Google Ads, Meta, or Performance Marketing will be an added

advantage

Pay: ₹500,000\.00 \- ₹1,000,000\.00 per year

Benefits

• Food provided
• Health insurance
• Paid sick time
• Paid time off
• Provident Fund

Ability to commute/relocate

• Kandivali, Mumbai, Maharashtra: Reliably commute or planning to relocate before starting work (Required)

Application Question(s)

• Reason for leaving your current or last employer?
• What's your current CTC?
• What's your expected CTC?
• What's your notice period?

Work Location: In person