Area Sales Manager
- *Location:** Bengaluru \| Delhi \| Pune \| Gujarat
About Sushma Industries
Sushma Industries, established in 1986, is a leading Indian manufacturer and exporter specializing in force, torque, and pressure measurement solutions.
With over 35 years of industry expertise, we design and manufacture advanced strain\-gauge sensors, torque tools, calibration systems, and IoT\-enabled data acquisition solutions serving OEMs, automotive, aerospace, R\&D, and quality\-driven industries across India and global markets.
Position Overview
We are seeking an experienced and results\-driven Area Sales Manager to drive business growth, develop strategic customer relationships, and expand market presence across assigned territories. The ideal candidate will have strong industrial sales experience and the ability to effectively sell technical solutions to OEMs and manufacturing customers.
Key Responsibilities
- Achieve sales targets and business growth objectives within the assigned territory
- Identify and develop new OEM customers and project opportunities
- Manage key accounts and build long\-term customer relationships
- Conduct techno\-commercial discussions and prepare business proposals
- Promote capital equipment, automation solutions, and test \& measurement products
- Coordinate with engineering and operations teams for customized customer requirements
- Generate sales forecasts and maintain a healthy sales pipeline
- Monitor market trends, competitor activities, and emerging business opportunities
- Ensure customer satisfaction and drive repeat business
Required Qualifications
- B.E./B.Tech in Mechanical, Electrical, Mechatronics, Instrumentation, or related Engineering discipline
- MBA preferred
- 5–8 years of experience in B2B Industrial Sales
Preferred Industry Experience
- Metallurgy Industry (Preferred)
- Capital Equipment Manufacturing
- Industrial Machinery
- Automation Solutions
- Test \& Measurement Equipment
- Calibration Instrumentation
Required Skills
- Strong understanding of capital equipment, SPMs, and machine manufacturing
- Knowledge of Test \& Measurement and calibration instrumentation
- Understanding of sensors, force/torque systems, and data acquisition technologies
- Experience working with OEMs, automotive manufacturers, and calibration laboratories
- Knowledge of ISO and NABL standards and calibration practices
- Strong negotiation, presentation, and relationship management skills
- Ability to convert technical features into customer business value
- Self\-motivated with a strong target\-oriented approach
- Excellent communication skills in English and regional languages
Why Join Sushma Industries?
- Opportunity to work with a recognized leader in precision measurement solutions
- Exposure to OEMs, automotive, aerospace, R\&D, and industrial manufacturing sectors
- Independent territory ownership and decision\-making responsibility
- Career growth in a technology\-driven engineering organization
- Opportunity to work with innovative products and advanced industrial solutions
- *Company Website:** https://sushmaindustries.com/
Apply now and become part of a growing organization driving innovation in industrial measurement and automation solutions.
Pay: ₹1,000,000\.00 \- ₹1,500,000\.00 per year
Benefits
- Cell phone reimbursement
- Paid sick time
- Paid time off
Work Location: In person