Social Media Manager (Paid Ads Experience)

Job Type: Ful\-Time \| Experience: 1\+ Years \| Industry: IT Services / Digital

Agency

• *About the Role**

We are seeking a talented and results\-driven Social Media Manager with hands\-on experience in

paid advertising to join our growing digital marketing team at ARA Web Technologies. In this role, you

will be responsible for developing, executing, and optimizing social media strategies across multiple platforms while managing paid ad campaigns that drive engagement, leads, and conversions for our diverse client portfolio. The ideal candidate has at least 1 year of professional experience managing social media accounts and paid campaigns, preferably within an IT or digital agency environment.

• *Key Responsibilities**

• Develop and implement comprehensive social media strategies aligned with client business

• *objectives and brand identity**

• Create, launch, and manage paid advertising campaigns on Facebook Ads Manager, Instagram

• *Ads, LinkedIn Campaign Manager, Twitter Ads, and TikTok Ads**

• Conduct audience research and create detailed buyer personas to inform targeting strategies
• Write compelling ad copy and collaborate with design teams to create engaging visual content
• Monitor campaign performance daily, analyzing KPIs such as CTR, CPC, CPA, ROAS, and

• *conversion rates**

• Optimize campaigns through A/B testing of ad creatives, copy, audiences, and bidding strategies
• Prepare and present weekly and monthly performance reports to clients and internal

• *stakeholders**

• Manage social media content calendars and ensure consistent brand messaging across all

• *channels**

• Stay up\-to\-date with platform algorithm changes, emerging trends, and new advertising features
• Engage with online communities, respond to comments/messages, and manage brand reputation
• Collaborate with SEO, content, and web development teams to ensure integrated marketing efforts

• *Required Qualifications**

• Minimum 1 year of proven experience as a Social Media Manager or similar role
• At least 1 year of hands\-on experience managing paid social media campaigns in an IT agency or

• *digital marketing environment**

• Proficiency in Facebook Business Manager / Meta Ads Manager

• *ARA Web Technologies — Career Opportunities**

• Experience with LinkedIn Advertising, Instagram Ads, facebook ads and at least one additional platform
• Strong understanding of social media analytics tools (Google Analytics, native platform insights)
• Excellent written and verbal communication skills
• Creative mindset with strong attention to detail

• *Preferred Skills**

• Certifications in Facebook Blueprint, Google Ads, or HubSpot Social Media Marketing
• Experience with social media management tools (Hootsuite, Buffer, Sprout Social)
• Basic graphic design skills using Canva or Adobe Creative Suite
• Knowledge of marketing automation tools and CRM integration
• Experience with e\-commerce social media marketing and catalog ads
• Understanding of SEO principles and content marketing strategies

• *SALARY 20,000 \- 35,000 INR/month (Based on interview performance and**

• *experience)**

Pay: ₹20,000\.00 \- ₹43,201\.35 per month

Work Location: In person