Social Media Manager

• *Position Overview**

​We are looking for a creative, data\-driven, and highly organized **Social Media \& Content Strategist** to lead our content vision, build our online brand presence, and drive organic audience growth.

​In this role, you will be responsible for defining our overarching content strategy across short\-form and long\-form video, static media, and copy. You will translate business goals into high\-performing social media campaigns, manage the content calendar, and work closely with video editors and graphic designers to elevate our brand storytelling.

​**Key Responsibilities \& Job Roles**

​**1\. Content Strategy \& Planning**

• ​Develop, implement, and lead a multi\-channel content strategy across Instagram, YouTube, LinkedIn, Facebook, and emerging platforms.
• ​Build and manage a structured weekly/monthly **Content Calendar** covering educational, narrative, and promotional content buckets.
• ​Research viral trends, audio hooks, industry news, and competitive strategies to keep content fresh, relevant, and engaging.

​**2\. Execution \& Production Management**

• ​Write strong hooks, scripts, captions, and call\-to\-actions (CTAs) for short\-form content (Reels, Shorts) and long\-form media.
• ​Plan and direct content shoots, ensuring visual aesthetics align with brand guidelines.
• ​Collaborate with video editors, graphic designers, and content creators to ensure timely and high\-quality delivery.

​**3\. Audience Growth \& Community Engagement**

• ​Implement growth hacks and engagement tactics to scale organic reach, follower count, and community retention.
• ​Monitor comments, messages, and audience interactions to foster an active community and gather feedback.

​**4\. Analytics \& Performance Optimization**

• ​Track and analyze key performance metrics (Reach, Engagement Rate, Watch Time, CTR, Conversion Rate).
• ​Prepare weekly/monthly performance reports with actionable insights to continuously optimize future content strategies.
• ​Run A/B testing on video hooks, thumbnails, captions, and posting schedules.

​**Required Qualifications \& Skills**

• ​**Experience:** 1\-4 years of proven experience as a Social Media Strategist, Content Marketer, or Content Creator with a strong portfolio.
• ​**Platform Mastery:** In\-depth knowledge of algorithms, formatting, and best practices for Instagram Reels, YouTube (Shorts \& Long\-form), LinkedIn, and Facebook.
• ​**Copywriting \& Scripting:** Outstanding storytelling ability with a knack for writing compelling hooks, short scripts, and punchy captions.
• ​**Design \& Editing Understanding:** Basic to intermediate knowledge of video editing flow, thumbnail design, Canva, CapCut, or Adobe Creative Suite.
• ​**Analytical Mindset:** Proficiency in tools like Meta Business Suite, YouTube Analytics, Google Analytics, or social media scheduling/analytics software.
• ​**Soft Skills:** High ownership, strong communication skills, attention to detail, and ability to thrive in a fast\-paced environment.

Pay: ₹15,000\.00 \- ₹25,000\.00 per month

Work Location: In person