Social Media Marketing Manager

We are seeking a creative and data\-driven **Social Media Marketing Manager** to lead our brand’s digital presence. You will be responsible for developing and executing a comprehensive social media strategy that increases brand awareness, drives engagement, and converts followers into loyal customers.

The ideal candidate lives and breathes digital trends, understands the nuance of different platforms, and knows how to balance thumb\-stopping creativity with analytical rigor.

• *Key Responsibilities**

• **Strategy Development:** Design and implement social media strategies to align with broader business goals and marketing campaigns.
• **Content Creation:** Manage the end\-to\-end process of content production (copy, images, and video) across platforms like Instagram, TikTok, LinkedIn, Twitter/X, and Facebook.
• **Community Management:** Engage with our audience daily, responding to comments/DMs and fostering a positive, active community around the brand.
• **Paid Social:** Plan and optimize paid social media advertising budgets to ensure maximum ROI and reach.
• **Social Listening:** Monitor industry trends and competitor activity to keep our brand at the forefront of the digital conversation.
• **Analytics \& Reporting:** Track key performance indicators (KPIs) such as reach, engagement, and conversion rates, providing weekly/monthly reports to leadership.

• *Required Skills \& Qualifications**

• *Experience:** 3–5 years of experience in social media marketing or digital content strategy.

• *Content Mastery:** Strong copywriting skills and basic graphic design/video editing ability (Canva, Adobe Spark, CapCut, etc.).

• *Analytical Mindset:** Proven ability to interpret data and adjust strategies based on performance metrics.

• *Platform Expertise:** Deep knowledge of platform\-specific algorithms and best practices (SEO for social, hashtags, etc.).

• *Tools:** Experience with scheduling tools (e.g., Sprout Social, Hootsuite, or Buffer) and Meta Business Suite.

• *Success Metrics (KPIs)**

To be successful in this role, you will be measured by

• **Growth:** Net increase in followers and audience reach.
• **Engagement:** Average engagement rate per post (likes, comments, shares).
• **Traffic:** Volume of website referrals originating from social channels.
• **Conversion:** Success of lead generation or sales campaigns driven by social media.

Job Types: Full\-time, Permanent

Pay: ₹12,904\.28 \- ₹30,000\.00 per month

Benefits

• Health insurance
• Life insurance

Experience

• Social media management: 3 years (Required)
• Social media marketing: 3 years (Required)
• Social media strategy: 3 years (Required)

Work Location: In person