Social Media Marketing Manager

We are looking for a creative, data\-driven **Social Media Marketing Manager** to own our brand’s voice and presence across the digital landscape. You will be responsible for developing and executing a comprehensive social media strategy that increases brand awareness, drives high\-quality traffic, and fosters a loyal community. The ideal candidate lives and breathes social trends but understands that every post must ultimately support the organization's broader business goals.

• *Key Responsibilities**

• **Strategy Development:** Design and implement multi\-channel social media strategies (Instagram, LinkedIn, TikTok, X, Facebook) aligned with brand identity and sales targets.
• **Content Creation \& Curation:** Oversee the end\-to\-end production of engaging content, including high\-quality visuals, short\-form video (Reels/TikToks), and persuasive copy.
• **Community Engagement:** Actively manage and moderate community discussions, responding to comments and messages to build brand advocacy and loyalty.
• **Paid Social Advertising:** Plan, execute, and optimize paid social campaigns to maximize ROI, managing budgets effectively across different platforms.
• **Influencer \& Partner Collaboration:** Identify and manage relationships with influencers and industry partners to expand reach and credibility.
• **Analytics \& Performance Tracking:** Monitor KPIs (engagement, reach, conversion rates) and provide monthly reports with actionable insights to improve future campaigns.
• **Trend Spotting:** Stay ahead of the curve regarding platform algorithm changes, emerging technologies (AI tools), and viral cultural moments.

• *Required Skills \& Qualifications**

• **Experience:** 3\-5 years of experience in social media management, digital marketing, or a creative agency environment.
• **Education:** Bachelor’s degree in Marketing, Communications, New Media, or a related field.
• **Technical Proficiency:**
• **Management Tools:** Mastery of scheduling platforms (e.g., Sprout Social, Hootsuite, or Buffer).
• **Creative Tools:** Proficiency in **Canva** or **Adobe Creative Suite** (Photoshop/Premiere/After Effects).
• **Analytics:** Strong understanding of platform\-native insights and Google Analytics.
• **Soft Skills:**
• **Adaptability:** Ability to pivot strategy quickly based on performance data or shifting trends.
• **Copywriting:** A flair for storytelling and the ability to adapt "voice" for different platforms.
• **Project Management:** Excellent organizational skills to manage a complex content calendar and tight deadlines.

Job Types: Full\-time, Permanent, Volunteer, Internship

Contract length: 5 months

Pay: ₹15,000\.00 \- ₹30,000\.00 per month

Benefits

• Health insurance
• Life insurance

Experience

• Social media management: 3 years (Required)
• Social media marketing: 3 years (Required)
• Social media strategy: 3 years (Required)

Work Location: In person