Job Description

Wisdom Overseas is a leading overseas education and visa consultancy specializing in Study Visas, Tourist Visas, IELTS/PTE Coaching, and International Admissions. We are looking for a dynamic and result\-oriented WhatsApp \& Email Marketing Executive to strengthen our digital outreach and lead generation efforts.

Key Responsibilities

Create, manage, and execute WhatsApp marketing campaigns.
Design and send bulk email marketing campaigns to students, agents, and prospective clients.
Maintain and update customer databases and mailing lists.
Generate quality leads through WhatsApp broadcasts, email campaigns, and follow\-up activities.
Prepare attractive marketing content, promotional messages, newsletters, and announcements.
Track campaign performance, open rates, click rates, and lead conversions.
Coordinate with the admissions and counseling team for lead nurturing.
Ensure compliance with anti\-spam policies and data privacy guidelines.
Segment audiences and personalize marketing communications for better engagement.
Handle WhatsApp Business tools, CRM systems, and email automation platforms.

Requirements

Minimum 1\-2 years of experience in WhatsApp Marketing, Email Marketing, or Digital Marketing.
Strong written communication skills in English and Hindi/Punjabi.
Experience with bulk mailing software, CRM systems, and WhatsApp Business tools.
Knowledge of Canva, AI content tools, and basic graphic designing will be an advantage.
Ability to create compelling marketing content and promotional campaigns.
Strong analytical and reporting skills.
Must own or have access to a laptop and reliable internet connection.

Preferred Experience

Experience in Overseas Education, Immigration, Visa Consultancy, EdTech, or Training Industry.
Knowledge of lead generation and customer engagement strategies.

Pay: ₹10,000\.00 \- ₹20,000\.00 per month