Digital Marketing Executive

A digital marketing professional is responsible for developing, executing, and optimizing online marketing strategies to build brand awareness, drive website traffic, and generate leads. Their actionable duties include managing SEO/SEM, email campaigns, social media, and paid advertising, and analyzing data to improve return on ad spend (ROAS).Key ResponsibilitiesCampaign Management: Plan, execute, and evaluate integrated digital marketing campaigns (like Google Ads and social media ads) to meet conversion targets.Content Optimization: Collaborate with content creators to ensure websites and marketing materials are optimized for search engines (SEO).Data Analytics: Measure and report performance metrics (ROI, KPIs) for all digital marketing campaigns against business goals.Audience Engagement: Brainstorm new growth strategies, test different ad copies, and maintain consistent brand messaging across all digital channels.Required Skills \& QualificationsBachelor's degree in Marketing, Business, Mass Communication, or a related field.Proven experience in a digital marketing, performance marketing, or advertising role.Deep understanding of digital marketing tools and platforms (e.g., Google Analytics, Google Ads, Meta Business Suite, email marketing software).Strong analytical skills with the ability to interpret data and translate it into actionable strategies.Specialized Job RolesDepending on the specific organizational needs, this general role branches into highly specialized functions:SEO Specialist: Focuses on improving organic search engine rankings through technical optimizations and keyword strategies.PPC Specialist: Manages paid advertising budgets, focusing on bidding, ad copywriting, and click\-through rates.Social Media Manager: Builds brand presence, curates community interactions, and monitors social media trends.

Job Types: Regular / Permanent, Full\-time

Pay: ₹16,000\.00 \- ₹24,000\.00 per month

Benefits

• Cell phone reimbursement
• Commuter assistance
• Health insurance

Education

• Bachelor's (Preferred)

Experience

• SEO, SEM, Ads Compaign: 2 years (Preferred)
• Digital marketing: 2 years (Preferred)
• Social media management: 2 years (Preferred)

Work Location: In person